The new Ricoh R50 digital camera is equipped with a 36 mm -180 mm 5x optical zoom and 2.5" screen. The Ricoh R 50 is elegantly designed for high performance and ease of use.

Ricoh got rid of the name Caplio and unveiled the first camera without the Caplio sticker. The new Ricoh R50 features a 10 megapixel CCD, a 5x optical zoom (36 mm - 180 mm in 35 mm camera format) and pays particular attention to portability.

The Ricoh R 50 is a digital camera with a compact body that measures 97.3 (W)?56.3 (H)?23.4 (D) mm and makes it easy to carry. This user-friendly camera features scene functions that can be used in a wide variety of shooting conditions, enabling anyone to easily take beautiful images. It is equipped with 15 differing scene functions such as a sports function which captures the split-second movement of a fast-moving subject.

A pioneer in digital office equipment, Ricoh provides state-of-the-art multifunctional printing devices tailored to corporate office customer needs, and offers a broad range of digital, networked products, including copiers, printers, fax machines, DVD/CD media, and digital cameras.

A 10 Megapixel CCD enables the production of beautiful pictures even when printed large or trimmed. One push of the shutter button allows the user to take successive pictures. Convenient for those wishing to check the form of their golf or tennis swing. Possible to record images other than still photography.

The sports function captures the split-second movement of a fast-moving subject. The cosmetic function can be used to enhance the skin tones of the subject. The still image with audio function allows a voice memo to be attached to a still image.

The night view portrait function enables the user to enhance the subject while retaining the background night scenery. The lamp function enables photograph in low-light conditions. The best shot function allows 4 successive still images to be captured as the exposure changes.

Ricoh 50R features:

•    10 megapixel CCD
•    5x optical zoom
•    36 to 180mm zoom lens
•    97.3(W)?56.3(H)?23.4(D) mm
•    15 differing scene functions

See the Ricoh 50R and a full range of Ricoh Digital Cameras here