The Canon EOS 7D is designed for speed, with dual DIGIC 4 chips to speed processing of these large 14-bit files, as well as keep up with the shutter's 8-frame-per-second top speed. The camera's buffer can handle 94 JPEGs at top speed, or 15 RAW images.

The Canon EOS 7D includes an electronic level, a RAW button, and a new Multi-function button for quick, programmable access to various functions. And don't forget the new 19-point autofocus system, complete with a new LCD viewfinder display overlay, obviating the need for interchangeable screens.

Canon today unveils the EOS 7D digital SLR camera -   a completely new design to meet the specific demands of photographers. Incorporating a new 18MP APS-C CMOS Sensor, developed by Canon, the EOS 7D also features: Dual DIGIC 4 processors to offer fast, high-quality performance in all light conditions, an ISO range expandable to 12,800 and continuous shooting at 8 frames per second - without the need for additional accessories.   Impressive technologies are matched by excellent build-quality designed with the photographer in mind - to create a whole new photographic experience.  

During extensive development Canon went back to the drawing board, listening to photographers worldwide in order to design the EOS 7D to meet their specific needs.

The EOS 7D features a 19-point cross-type AF sensor, enabling photographers to achieve accurate shots and optimise composition options.  This improved AF system offers a range of manual and automatic settings including Zone and Spot AF to track and capture subjects quickly and accurately.  AF settings are highly customisable, allowing for rapid reaction to changes in the scene.  Different AF points can be set for vertical or horizontal orientation, so photographers can automatically switch between landscape and portrait shots without touching a button.

The Canon EOS 7D also incorporates a new metering system.  The Focus Colour Luminance metering system (iFCL) intelligently measures focus, colour and luminance, across 63 zones.  Complementing the 19 AF points, the dual layer sensor is able to gather information from each distinct zone to obtain a more accurate and consistent exposure.

The Canon EOS 7D features an Intelligent Viewfinder that offers photographers 100 per cent frame coverage.  With 1.0x magnification - a first for EOS - photographers see a large bright image that helps to fully immerse them within the shot.  A transmissive LCD incorporated in the viewfinder allows photographers to choose between various overlay features - such as AF points, the spot metering circle and composition grid - providing a range of tools that help when framing a shot.  The 7D is also the first EOS to introduce a Dual-Axis Electronic Level - in the viewfinder and on the LCD - that indicates both pitch and roll angles.  This feature is particularly useful when shooting landscapes to ensure a level horizon, or when used in conjunction with a Tilt and Shift lens to level the camera.

The camera features a new 3 inch Clear View II LCD screen with a solid structure screen, designed to combat glare by removing the air-gap between the LCD's protective cover and the liquid crystal. This new screen has a viewing angle of 160 degrees and is effective even in bright light.  As with the EOS 5D Mark II, an ambient light sensor on the side of the screen can set brightness automatically depending on the environment. 

The Canon EOS 7D is equipped with an Integrated Speedlite Transmitter.  For the first time in an EOS, photographers can control external Speedlites with no additional accessories - ideal for those looking to experiment with creative lighting set-ups.  The EOS 7D also features an extensively upgraded, built-in flash including manual control, and wider flash coverage to cover focal lengths as wide as 15mm.

The camera has been conceived and designed with the photographer's needs in mind.  The look and feel of the camera has been aesthetically and ergonomically crafted to offer photographers the very best interaction.  To this end, the photographer can design their own experience - camera operations are customisable, allowing the user to assign frequently used functions and settings to convenient controls. This enables photographers to save time when shooting critical moments, by changing settings quickly.