The Canon 550D is a new wonderful digital camera both for beginners and professional photographers. This is the first camera in the EOS range that features Movie Crop and gives consumers more flexibility to capture important moments which would otherwise be too far away.

 Canon’s advanced DIGIC 4 image processor and 18MP sensor support standard ISO settings of 100 - 6400 (expandable to 12800), while enhanced in-camera noise reduction technology boosts performance in low light conditions. The system’s 14-bit image processing also produces smoother tonal gradation and natural looking colours for high quality prints and on-screen display. For swift and accurate focusing, the Canon EOS 550D features a 9-point AF system with one extra-sensitive cross-type point at the centre for f/2.8 or faster lenses. The Canon EOS 550D also supports high-speed, continuous shooting at 3.7 frames per second (fps).

Creative photography with the Canon EOS 550D
“Digital SLR photography has captured the imagination of consumers globally,” said Kieran Magee, Director of Product Planning, Consumer Products, Canon Europe. “Every year, more and more individuals are looking to record key life events with unrivalled quality or to test and explore their creativity. This camera redefines the entry level DSLR category, putting technologies and features previously the preserve of the professional into the hands of the consumer - allowing them to achieve outstanding results. With the Canon EOS 550D, consumers are free to explore the limits of their own creative vision.”

iFCL metering system
Continuing Canon’s tradition of filtering new technology and features down from its advanced and professional DSLR ranges, this camera includes the iFCL metering system first launched in the EOS 7D. New for EOS is the ability to set the top limit for automatic ISO, allowing users to control the maximum amount of noise in their images.

Record HD videos with the Canon 550D DSLR
As the ability to record Full HD video becomes increasingly important, Canon continues to deliver DSLR technology that sets the industry benchmark for multimedia functionality. This camera records video in full 1920x1080p HD resolution, allowing photographers to select the frame rate preferred from 30, 25 and 24fps, as well as offering 720p video at 60 and 50fps. The Canon EOS 550D SLR also includes a 3.5mm stereo microphone socket, enabling the use of an external microphone when capturing video.

The Canon 550D Movie Crop function records with the central 640x480 pixel area of the sensor, creating an effective magnification of approximately seven times. The Canon 550D DSLR is the first in the EOS range to feature Movie Crop and gives consumers more flexibility to capture important moments which would otherwise be too far away.

Canon EOS 550D features a 3" LCD screen
This Canon 550D SLR camera also allows photographers to view their images and video in unhindered clarity. A 7.7cm (3.0”) 3:2 Clear View LCD screen with 1,040k dot resolution makes it possible to see 100% of captured images with no borders. The anti-reflective, water-repellent coating also makes it easier to see the screen in bright conditions and from a variety of angles. As consumers would expect from an EOS DSLR, the Canon 550D is built to a high quality specification. It features bigger, more intuitive buttons which have been redesigned following feedback from users. Based on this feedback, the Canon EOS 550D also features an additional button on the new, battery grip, allowing aperture settings to be changed when shooting with the camera in a vertical position, without having to reorient the body. For Canon EOS 550D photographers, shooting great pictures and video is just a first step. Thanks to an integrated HDMI port compatible with High-Definition Multimedia Interface - Consumer Electronics Control (HDMI-CEC), video and images stored on the Canon 550D can be viewed on an HD-ready TV and controlled via the TV remote.

SLR accessories
This Canon EOS 550D camera is fully compatible with all Canon EF and EF-S lenses and EX series Speedlite flash units, including the compact Speedlite 270EX. The Canon EOS 550D is also compatible with the new RC-6 Remote Control,

Canon 550D details:

• 18 Megapixel APS-C CMOS sensor
• DIGIC 4 processor with ISO 100-6400 (Expansion to 12800)
• Continuous shooting at 3.7fps
• Full HD movie recording with manual control and selectable frame rates
• 7.7cm (3.0”) 3:2 Clear View LCD with 1,040k dots
• iFCL metering System with 63-zone Dual-layer Metering Sensor
• Quick Control screen to change shooting settings
• Exposure compensation +/-5 stops.
• Select maximum value for Auto ISO
• External Microphone socket
• Movie crop function